Respect and accommodation are key when negotiating with Iranians. First, setting is of high-importance, a lavish meeting room, with coffee and tea in abundance would first communicate a respect and a genuine concern for the diplomats well being. These types of amenities would be offered to any diplomat in Iran, so showing great hospitality would ease the tensions of the negotiations.
Secondly, make sure not to launch directly into negotiations and business. Iran’s would enjoy some personal context, so make genuine small talk. Though Iran is a very modern country, it is a still considered polychromic in many aspects, so practice patience in your negotiations. There might be many asides and digressions, but ultimately there will be substantial discourse.
Finally, do not use high-pressure tactics. Power leverage might make a Western business man fold, the Persian people will not stand for such an insult. Negotiate on an equal plain, respectfully, and more progress will be made.
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